This exhibition is a completely newly conceived multimedia spectacle that presents the world-famous works of art by Dutch painter Vincent van Gogh (1853 - 1890) in a way never seen before: "Van Gogh - The Immersive Experience". The artist's paintings are enlarged several times with the help of elaborate light installations and projections and brought to life on the walls of the presentation rooms.
Art as an experience
"Van Gogh - The Immersive Experience"
Masterful art meets state-of-the-art technology - a symbiosis that will carry Van Gogh's genius into a new age and make it unforgettable.
This interactive art experience has already delighted over 2.5 million visitors worldwide - including in Paris, Barcelona, Brussels, Linz and Berlin.
The world changer
Vincent van Gogh
The Dutch painter and draughtsman Vincent van Gogh (March 30, 1853 - July 29, 1890) is considered the founder of modern art. He created almost 900 paintings and over 1000 drawings. Van Gogh led a turbulent life and lived in many different cities. He only became world-famous after his early death at the age of just 37. Today, he is considered the most influential impressionist artist in history.
The concentrated colorfulness of Van Gogh's works...
makes art more tangible for the viewer in an immersive experience than ever before!
In a multimedia light installation, visitors are immersed in Van Gogh's works and experience the virtual illusion as reality. The paintings are brought to life with the help of oversized projections and video animations in combination with emotional melodies. No detail of the famous works of art remains hidden from the visitor. Van Gogh's works such as the world-famous "Sunflowers", "The Night Café", "Starry Night", "The Potato Eaters" or the "Bedroom in Arles" can be experienced from a completely new perspective. The viewer finds themselves in the middle of the paintings, they become part of the scenery, immersed in light and sound, the works of art interact with them.
At "Van Gogh - The Immersive Experience", visitors can learn fascinating facts about the background and genesis of some of the world's most famous works of art. The exhibition not only shows over 500 works by Van Gogh, it also explains the life of the artist, who was born in 1853. His time in the monastery and his stay in Arles are just as much a part of the virtual tour of discovery as the mysterious letters he wrote to his brother. A 360-degree multimedia journey through the history of one of the greatest geniuses of the last century!
Visitor satisfaction
Van Gogh - The Immersive Experience is characterized by outstanding visitor satisfaction. The results of guest surveys at previous exhibitions in the art capitals show that expectations are met or even exceeded with a sensational figure of over 94%.
Evaluation of the visitor survey from the feedback terminal within the exhibition.
Were your expectations met?
surpassed
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A day in the life of the artist
Experience virtual reality
At the end of the journey, the Virtual Reality (VR) Experience* takes visitors even deeper into the artist's life. Take a seat, put on the VR glasses and see eight of his world-famous works and their sources of inspiration through Van Gogh's eyes: Vincent's room in Arles, the meadows, the forest, the village and the starry night over the Rhone...
* The VR Experience is not included in the ticket price.
Draw and paint like the master
From visitor to artist
Want to create your own personal favorite Van Gogh motif? No problem! Here you can spontaneously immerse yourself in Vincent's world of color and awaken the little or big artist in you! Paper, paint, painting templates and lots of creative energy are available in the creative area of the exhibition. At the end, visitors can even marvel at their own work of art projected onto the walls of the room in all its uniqueness.
To the coloring pages
Art meets state-of-the-art technology
What does the term "immersive" mean?
The technology for this unique art experience was developed from scratch by lighting experts. In an "immersive experience", the viewer is immersed in the multimedia illusion of image and sound and perceives it as absolutely real - made possible by an innovative 3D mapping projection system. This new technology makes it possible not only to display content on smooth surfaces, but also to project graphics, animations, images and videos onto three-dimensional objects. Buildings, mountains, trees, cars, roads and much more become a canvas. Combined with a perfectly coordinated background music and soundscape, this creates a breathtaking atmosphere.